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Did you know 60% of people have a magnesium deficiency?

SLEEP AND CALM

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CREATINE + OMEGA 3 + HMB

BUILDS MUSCLE INCREASES STRENGTH

Built For Athletes, Made For Everyone.

THE FIRST OMEGA-3 POWDER

Certified by Informed Sports

Designed For Athletes

The First Omega 3 & CoQ10 powder

Micelle Power Technology

Evidence-based

Formulas Driven by Science

BUILDS MUSCLE

CREATINE

Creatine | Coconut Lemonade
-15%
Creatine | Coconut Lemonade
Regular price $49.99 USD Sale price$42.49 USD
Creatine- Unflavored
-15%
Creatine- Unflavored
Regular price $49.99 USD Sale price$42.49 USD

ELITE GENIUS

BUNDLE

Elite Genius Bundle
Elite Genius Bundle
Regular price $291.96 Sale price $218.97

ELITE GENIUS

BUNDLE

OUR STORY

WE ARE TRULY GENIUS

The documentary "Ahead of Time" captures the essence of our brand's inception and evolution. It showcases not just James's illustrious football career but also his commitment to promoting innovation in health and wellness. Through personal stories and scientific exploration, the film illustrates the meticulous process of creating supplements that meet the rigorous demands of professional athletes and health-conscious individuals.

View Documentary

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